Eng

EFFECT OF SERVICESCAPE AND EMPLOYEE COMMUNICATION QUALITY ON CUSTOMER LOYALITY OF MANDIRI BANK IN SURABAYA

Penulis
Jurnal

Academic Research International Vol.2 Number 1, january 2012

Volume

2

Tahun

2012

ISSN

2223-9553, 2223-9944 Print

Eng Academic Research International Vol.2 Number 1, january 2012

EFFECT OF SERVICESCAPE AND EMPLOYEE COMMUNICATION QUALITY ON CUSTOMER LOYALITY OF MANDIRI BANK IN SURABAYA

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Pengarang:

Nama Jurnal: Academic Research International Vol.2 Number 1, january 2012

Volume: 2

Edisi: 1

Penerbit: SAVAP International

Tahun Terbit: 2012

Bahasa: Eng

ISSN: 2223-9553, 2223-9944 Print

No. Klasifikasi: 659 Mus e

Seri: Jan-12


Bahasa

Eng

Volume

2

Tahun

2012

ISSN

2223-9553, 2223-9944 Print

Deskripsi Fisik

The purpose of this study was to examine direct and indirect effects of an integrated model of servicescape and personal communication quality upon customer loyalty, and considered customer satisfaction as intervening variable. This study used a causal de

Subyek

PUBLIC RELATION - CUSTOMER RELATION

Kata Kunci

Servicescape Personal Communication Quality Customer Satisfaction and Customer Loyalty
Di-entri: 16 July 2026 04:34

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