Deskripsi Fisik

xiv, 108 hal; 21x30 cm

Subyek

PUBLIC RELATIONS - PEMASARAN

Kata Kunci

Anotasi

ABSTRACT Abstrac : This research is a study that discusses the digital promotional activities of PT. Pratama Langgeng Raya in increasing industrial diesel sales through websites, emails, WhatsApp and promotional videos. The purpose of this research is to determine the forms of promotional activities carried out by PT. Pratama Langgeng Raya to increase sales of industrial diesel. The level of success carried out by PT. Pratama Langgeng Raya in running digital promotions to increase sales of industrial diesel fuel was quite successful, because there was a lot of customer interest in buying industrial diesel fuel at PT. Pratama Langgeng Raya. This research was conducted using qualitative descriptive methods and interview techniques with resource persons, namely marketing as the spearhead of the success of industrial solar sales. Apart from that, observations were made by observing digital promotions from PT. Pratama Langgeng Raya which is used entirely as promotional media to increase sales. The results of this research show that PT. Pratama Langgeng Raya in increasing sales of industrial solar via website, email, WhatsApp and promotional videos is carried out optimally by utilizing digital promotions as a promotional communication medium in increasing sales of industrial diesel, so that many potential customers are interested in industrial solar products from PT. Pratama Langgeng Raya. They are interested because this industrial solar product is pure without any mitures, apart from that the service is also considered good and there are also benefits provided by PT. Pratama Langgeng Raya seems to be able to send industrial diesel 24 hours a day and can send it anywhere even though it is not an official agent from Pertamina because it has a General Trading Permit (INU) from PT. One Third of the Night Synergy (PT. SMS) Keywords: activities digital promotions, increasing sales, industrial solar.