Deskripsi Fisik

xvi + 105 hal; 30 cm

Subyek

KUALITAS - PELAYANAN

Kata Kunci

Anotasi

Abstract This research aims to study the interaction of Store Atmosphere, Price and Service Quality on Consumer Satisfaction in Kalikopi Pambon, Sidoarjo. The sampling technique is done by the method of Random Sampling. Data was collected by questionnaire through online media with Google documents and taken as many as 91 respondents. Statistical methods use the Validity and Reliability test, Multiple Linear Regression Analysis, with the hypothesis test F statistical test and t statistical test. The results of this study indicate the F test that states Store Atmosphere, Price and Service Quality simultaneously and significantly affects customer satisfaction. But the Store Atmosphere test variable (Store Atmosphere), and the price partially and significantly on Customer Satisfaction at Kalambopi Prambon, the variable quality of service received has no effect and is not significant on Kalambopi Pambon because it is variable> 0.1. Dominant Research Results Among Store Atmosphere, Price and Service Quality, which affect consumer satisfaction in Prambon Kalikopi is the Price Variable.