Deskripsi Fisik

xiii + 87 hal; 21 x 30 cm

Subyek

U M K M

Kata Kunci

Anotasi

ABSTRAK In the Indonesian economy, Micro, Small and Medium Enterprises (UMKM) are the largest number of business groups. In addition, this group proved to be resistant to various kinds of economic crisis shocks. So it has become a necessity to strengthen UMKM groups that involve many groups. Criteria for businesses included in UMKM are regulated in the legal umbrella under the law. This study describes the processes that occur in the Development of Lontong Producing MSMEs. This study uses qualitative methods with descriptive research types. Determination of informants was conducted purposively sampling. Data collection techniques used were interviews, observation, study documents and audio recordings. The results showed that the processes carried out in the development of Lontonng-producing Superior UMKM were well implemented. This can be seen from the lack of obstacles experienced by the community in making rice cake. And they have a solution to overcome the obstacles they face. The development activities that have been carried out by the Lonton Producing Small-Scale UMKM are to maintain the quality of the raw materials used in making lontong, while maintaining rice prices to match the prices on the market, by increasing HR skills, while also cooperating with PGN, namely by accepting subsidies for the installation of natural gas pipes and the last is by developing promotions so that many new consumers can increase their income.